Skip to content
A playful visual pun showing crumbled chocolate chip cookies resting on the bonnet of a dark blue SUV hire car at sunset, used to illustrate the Smarter Car Hire Florida website cookie policy.

Smarter Car Hire Florida Cookie Policy

Effective date: 5th April 2026

This Cookie Policy explains how Direct Villas UK Limited (company number 06009413), trading as Smarter Car Hire Florida (“we”, “us”, “our”), uses cookies and similar technologies on www.smartercarhireflorida.com.

This Cookie Policy should be read together with our Privacy Policy: https://www.smartercarhireflorida.com/privacy-policy.

1) What are cookies?

Cookies are small text files placed on your device (computer, phone, tablet) when you visit a website. Cookies help a website recognise your device and store information about your preferences or past actions.

We also use similar technologies such as pixels, tags, local storage and server-side event tracking (for example, through a tag manager or conversions API). For simplicity, we refer to all of these as “cookies and similar technologies” in this policy.

2) Why we use cookies

We use cookies and similar technologies to:

  • make the website work properly (for example, page navigation and security);

  • protect the website from fraud and automated abuse;

  • understand how visitors use the website and improve performance (analytics);

  • measure the effectiveness of advertising and, where enabled, help deliver advertising (marketing).

3) Cookie consent (important)

Under UK privacy law (including the Privacy and Electronic Communications Regulations 2003), we must obtain your consent to use non-essential cookies (such as analytics and marketing cookies).

  • Strictly necessary cookies do not require consent.

  • Analytics and marketing cookies generally require your consent before they are set/used.

Managing your preferences

You can manage your cookie preferences at any time using our cookie settings tool:
Cookie Settings: [insert link to cookie manager / settings panel]

If our cookie settings tool is not yet available, you can also control cookies using your browser settings. Please note that blocking some cookies may affect website functionality.

4) Categories of cookies we use

A) Strictly Necessary cookies

These cookies are required for the website to function and cannot be switched off in our systems. They are usually set in response to actions made by you such as setting privacy preferences (once our tool is live), logging in (if applicable), filling in forms, or for essential security controls.

Examples of purposes:

  • load balancing and performance;

  • basic site functionality;

  • security and fraud prevention;

  • bot protection.

Services that may set/enable strictly necessary cookies/processing:

  • Cloudflare (content delivery network, performance and security features)

  • Google reCAPTCHA (bot detection and security)

B) Analytics cookies

These cookies help us understand how visitors interact with our website (e.g., which pages are visited, how users navigate, what devices are used). This helps us improve the website.

Tools used:

  • Google Analytics 4 (GA4) (typically deployed via Google Tag Manager (GTM))

We only use analytics cookies where you have given consent (unless a particular configuration is strictly necessary, which is unusual).

C) Marketing / Advertising cookies

These cookies may be used to:

  • measure the performance of our advertising campaigns;

  • help show our ads to people who may be interested (for example, by building audiences);

  • limit how often you see an ad.

Tools used:

  • Meta Pixel and Meta Conversions API (CAPI)

We only use marketing cookies/trackers where you have given consent.

D) Functional / Preference cookies (if used)

These cookies allow the website to remember choices you make (such as language or region) to provide enhanced features.
Note: If we do not currently use functional preference cookies, this category may not appear in our cookie tool.

5) Cookie details (cookie list)

Once our cookie consent tool is live, it will provide an up-to-date list of the cookies and similar technologies used on our website, including:

  • cookie name/provider;

  • purpose and category (necessary/analytics/marketing/functional);

  • duration (session/persistent and expiry);

  • whether it is first-party or third-party.

Cookie List: [insert link to cookie declaration page generated by your cookie tool]

Until then, the key technologies we use include:

  • Cloudflare (security/performance)

  • Google reCAPTCHA (security/anti-bot)

  • Google Analytics 4 and Google Tag Manager (analytics)

  • Meta Pixel and Meta Conversions API (marketing/measurement)

6) Third-party cookies and data sharing

Some cookies are placed by third parties we use (for example, Google and Meta). These third parties may process information about your device and browsing activity in accordance with their own privacy policies.

Where required, we obtain your consent before enabling these third-party cookies/trackers.

7) International transfers

Some third-party cookie providers (for example, Google and Meta) are global organisations and may process data outside the UK. Where personal data is transferred outside the UK, we ensure appropriate safeguards are used as required by UK GDPR (see our Privacy Policy for more detail).

8) How to control cookies

A) Using our cookie settings tool

Use our cookie settings tool to accept, reject or change your preferences:
Cookie Settings: [insert link]

B) Using your browser settings

You can also manage cookies through your browser settings. You can usually:

  • delete existing cookies;

  • block all cookies;

  • block third-party cookies.

Instructions vary by browser. Useful links:

9) Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example if we change the cookies we use or if the law changes. We will post the updated version on our website and update the effective date.

10) Contact us

If you have questions about our use of cookies, contact:
Email: [email protected]
Address: Direct Villas UK Limited, Newham House, Dudley Road, Darlington, DL1 4GG